Our Founder Lucy Anderson

Welcome to WooWoo.

I’m Lucy Anderson and I started WooWoo in 2016 with one mission: to make intimate care without the apologies and the awkwardness. A range of products that were fun, more natural and solved any concerns that prevented you from feeling your best undressed!

Everything for your Woowoo.

Wild to think now, but that was when people were still whispering about anything “down there”, let alone owning their pleasure, periods, or hormones out loud.

So I created a range of products for the parts of your body that don’t usually get the spotlight, but absolutely deserve it with zero taboo.

Fast forward to 2026, and WooWoo has grown into a bold, feel-good body care brand made especially your sensitive intimate skin.

And the world? She’s catching up. We’re finally seeing honest, unfiltered conversations about periods, pleasure, menopause, and everything in between take centre stage. There’s still work to do, but we’re louder now, and we’re not backing down.

From day one, my goal has been simple: create products that support women through every life stage, without compromise. All our products are vegan and contain Aloe Vera. 

Because you deserve to feel amazing in your body - fully, confidently, unapologetically.

No shame. No filters. Keep the lights on! 

You do Woo. 💖

Lucy x